Prahlad Kakar

About: Prahlad Kakar is an ad guru and a household name with anyone in the copywriting or filmmaking business and anyone with even a remote interest in these fields has to be familiar with him and his work. He is best known for his creative advertisements and his memorable brand-building campaigns and has even directed several movies. Apart from his professional life, he is known for his colourful personality and has shared his insights about the world of advertising at various events. He is a highly respected figure in the world of advertising and has played a significant role in changing the creative landscape of Indian advertising.

BOOK

Name: Adman Madman: Unapologetically Prahlad

Description:

In 1971, clutching a princely sum of three hundred rupees in his pocket, Prahlad Kakar arrived in Bombay Central Station. During his early days of dire struggle, he slept on benches in train stations and on the sofas of reluctant friends. Scratching the underbelly of Colaba Causeway, he learnt many life lessons for his survival and eventual climb to notoriety.

Four decades later, he swears by Murphy's law, 'Anything that can go wrong will go wrong.' Murphy is certainly not a figment of anyone's imagination, but a gargoyle plucked from VT station, who is sitting crouched on your shoulder and waiting for an opportunity to pee into your ear. Come and share some uproarious laughs with the Indian ad industry's feared and beloved leprechaun as he takes you on this rollercoaster ride. From the bizarre to the brazen, prepare yourself for one hell of a journey.

Learn secrets of the trade to create memorable brands. Travel behind the scenes of celebrated advertisements that launched the careers of models who then went on to become famous Bollywood actors. Hear about the genesis of this accidental serial entrepreneur. And, above all, learn how to live life with complete abandon from none other than the enfant terrible of the advertising industry. As the man who wears many hats, literally and figuratively, Prahlad tips his hat to life's incidental wisdom with raucous laughter.

From those who have a love for advertising to those who have a zest for life, from the young to the old, this memoir will capture your heart and your mind, and tickle your funny bone.

Statutory Warning: This book may cause you to fall off your chair!